How to boost your organic reach through social media
Most digital marketers know that the best platforms to reach out to your audience on social media are Facebook, Instagram or Twitter. However, all these platforms allow content promotion through paid marketing, which is not always feasible, especially for small businesses.
It’s about creating a balance between organic outreach and paid marketing.
Having said that organic outreach is gradually decreasing across a majority of social platforms for various reasons. Now the question is what can you do to increase your organic outreach? In case you are wondering the same then you’re at the right place as we are going to be discussing exactly this in our article.
Things you can do to boost your organic outreach on social media
Nowadays all social platforms have started following the trends like Google’s algorithm. This means the more a piece of content gets engagement, the more viral the social platforms will make it.
1) Focus on what matters
Keep an eye on how many shares your content is getting using a variety of analytics tools available in the market. You can also analyse your competitor’s content and see what are the things they are doing right.
It is also a great idea to simply ask your audience directly about what kind of content would they be interested in viewing on your channel. But before you start with all this you need to decide on which social platform your audience would be most available on.
2) Fix up your social profile
Your social profile can be modified in a number of ways to make it more visible and optimised. If you wish to be popular on social media you need to be aware of all aspects of profile optimisation.
Here are some key elements to amp up your profile:
- An easy-to-remember name and logo
- Highly contextual and simple keywords in your description.
- Must have a traceable link to your website.
All these elements also apply to the images you are using as well as your call to action.
3) Post during slow hours
There seems to be a misconception that if you post while most users an active, then your content would be viewed more. This is absolutely not true, in fact, if you post during peak hours then the chances of your content getting lost in the crowd.
However, if your post during less active hours the probability of your post reaching your desired audience view becomes much higher. You can also experiment by posting at different hours to see which timing suits your business.
4) Quality over quantity
An average user comes across 1500 stories daily on social media and most of them are just scrolled through. This means posting heaps of content is not going to get you the desired objective of organic outreach.
You need to focus on relevant hard-hitting content that catches your user’s attention and entertains them. As we said before, the higher the quality of content you post, the more people the social media channels will make the content visible to.
You need to experiment with the frequency of content posting that suits your brand the best.
5) Engage with your audience as best as you can
Try your best to properly engage with people and reply to all their comments, This would allow your brand to build a great reputation that will spread. People will look forward to your posts because they’ll be interested in what you’re doing.
Developing this kind of bond is crucial for all aspects of your business, but it can create a viral effect on your organic reach. And no marketing tactic will ever beat genuine Word-of-mouth from your audience.
Lastly,
It’s all about content quality and how your time your posts, for that you will need to try out different variations till your find the sweet spot for your business. But never forget to analyse and optimise your channel as per the changing trends.
In case you have any questions on how to boost organic reach for your business, then, please feel free to connect with us and we would love to help you out.
Cheers!!
