Breakthrough in user experience for You’re The Boss

YTB’s major concern was that their website was not providing a clear route for their users which was affecting their business. They required a conversion-centric membership website equipped with robust marketing potential.

This where our agile focussed development, CRM implementation and digital marketing services helped our partner in improving the user experience at every stage of their buyer’s journey.

All the client’s concerns boiled down to the structure and performance on their website.

• The business website lacked organisation, it had multiple components clubbed into a singular portal limiting user experience.
• Due to the complex website structure, the users were unable to identify & engage with their core product.
• Their existing CRM (Podio) was not able to manage all the functionalities of business, thus needed to be replaced.
• The business lacked targeted marketing and automation campaigns. 

With careful coordination with YTB, we came up with strategies That meet their expectations using the SOSTAC process/method/strategy.

• Website analysis inferred that since the business had two completely different consumer personas, it’s architectural design needs to be segmented in two separate websites.
• Deployed a multi-tiered membership system which is capable of integrating with only Keap/Infusionsoft CRM using InfusedWoo.
• Automated redundant manual processes and implemented marketing automation.
• Created the easy-to-discover registry for care providers by undertaking data migration and custom development.

Let’s see the outcome of all our Inbound & Agile focussed strategies.

• Segmenting the website ensured clear visibility of YTB’s products for their customers who require care or those who aspire to provide it.
• Migrating all the data from Podio to a unified Keap/Infusionsoft CRM which improved the efficiency of customer communication and streamlined the client lifecycle.
• CRO based website architecture eased the way users engage with the website and helped them in every step of their buyer’s journey.
• Robust, automated and personalised communication through the CRM boosted the power of marketing campaigns to nurture users & leads towards conversion.

Well, this is how we digitally transformed YTB and enabled them to earn greater ROI. If you’re unable to evaluate your business challenges, connect with us and we will love to overcome all your issues.